SUBSCRIBE TO MY YOUTUBE CHANNEL & HELP SUPPORT BATS

BACARDí Bat Beats - listen to an experimental song created by bats


Published on Mar 26, 2014
At this years SXSW festival in Austin, Texas, BACARDÍ turned the movements of 100,000 wild bats into an exclusive music track. Using bespoke motion tracking technology, the team used the swarming of the bats to trigger unique beats and remix the track's tone and tempo as they flew.
During SXSW last month, Bacardi teamed up with UK-based creative agency Mr. President to produce a promotional video that shows how music might be made with help from the natural world. Austin, TX, Southby's host city, just happens to be the home of the largest urban colony of bats in the world. So with that in mind, Bacardi used a combination of motion-tracking software and the Ableton Live production suite to make wild bats make music in real time.

These so-called "Bat Beats" were recorded at the foot of Austin's famous Congress Avenue Bridge, just as the bridge's roughly 100,000 Mexican free-tailed bats took flight for the evening. As the Bacardi-sponsored team filmed, their specially-designed app fed the location data of each bat on the wing into Ableton to trigger specific sounds and effects for the underlying track. While the bats themselves didn't compose the song (which would be a much grander feat), they helped determine what beats can be heard when, when the rhythm picks up, and the music's overall tone.

The full track can be heard below. Even though we shouldn't expect the bats themselves to make future studio appearances, the resulting music is a fun experiment nonetheless.


Credits

Immersive
Project Producer / MD -- Mark Calvert
Creative Director -- John Munro
Software Programming -- Joe Dunkley
Composer -- Adam Janota Bzowski
Software Programming -- Zak Norman
Motion Graphics -- Chris Stoneman

Partizan
Producer -- Jenny Beckett
Production Manager -- Jason Oakley
Production Assistant -- Richard Wilson
DOP -- Ozzie Pullin
Editor -- Kevin Konak

Download the exclusive #Batbeats track from Soundcloud:
https://soundcloud.com/bacarditogethe...
Learn more about our bat icon:
http://www.bacardi.com/us/heritage/our-story

COMMENTS

BatsRule!/\^._.^/\Help Save WildLife

addthis - share

Name

Articles,62,Audio,16,Backyard,13,Barbed Wire,23,Bat Art,41,Bat Books,77,Bat Box,26,Bat Clothing,15,Bat Issues,540,Bat Stamps,1,Bats for Children,34,Bats for the Home,67,Electrocution,8,Events,33,info on bats,518,Jackie Sparrow,22,Microbats,437,Misc,91,Netting,34,Newsletter,4,Promoting,132,Rehab,75,Rehab 2011,5,Rehab 2012,24,Rehab 2013,12,Rehab 2014,6,Rehab 2015,104,Rehab 2016,108,Rehab 2017,20,Release Cage,2,RESCUE,62,Rescue 2012,4,RESCUE 2013,18,RESCUE 2014,8,RESCUE 2015,24,Rescue 2016,13,RESCUE 2017,6,Rob Mies,11,Shooting,2,Vegetation,23,Video,271,Virus,123,WebSites-Bat,44,
ltr
item
BATS. Megabats, Flying-foxes, Fruit bats and Microbats: BACARDí Bat Beats - listen to an experimental song created by bats
BACARDí Bat Beats - listen to an experimental song created by bats
BACARDí Bat Beats video
https://3.bp.blogspot.com/-4nLnuYuYZWQ/WPX1pWsd-3I/AAAAAAACrE8/i6lzrqs64RU65Cxdfx8O80LrEQs_p9-FACPcB/s1600/BACARD%25C3%25AD%2BBat%2BBeats.JPG
https://3.bp.blogspot.com/-4nLnuYuYZWQ/WPX1pWsd-3I/AAAAAAACrE8/i6lzrqs64RU65Cxdfx8O80LrEQs_p9-FACPcB/s72-c/BACARD%25C3%25AD%2BBat%2BBeats.JPG
BATS. Megabats, Flying-foxes, Fruit bats and Microbats
http://www.batsrule.info/2017/05/bacardi-bat-beats-listen-to.html
http://www.batsrule.info/
http://www.batsrule.info/
http://www.batsrule.info/2017/05/bacardi-bat-beats-listen-to.html
true
4238281482117672351
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy